The Power of Creative is in the Ability to Conceive
The Transformational World of PsychoDemographics!
In the world of marketing and graphic design, there is no shortage of those who can run the software programs that make a design appear. However, the ability to conceive of an idea is slightly more rare. At The Nutt Group, we have a secret weapon that makes our concepts even more rare and highly effective. In 2004, we took a deeper look at the role demographics played in marketing and market research and it just seemed that something was missing. After further study, we broke out from the world of demographic targeting and created the first study in PsychoDemographic Targeting.
PsychoDemographic Targeting does more then reach a group, it infuses images, colors, shapes, sound, motion into the deep recesses of the mind. It reaches people based on their Social Paradigms, their sociological and psychological thought processes. Nutt Group Creative is dedicated to continual education regarding the messages that permeate an individual and creates a common thought process within certain cultural boundaries and identities. It goes deeper then any Demographic Study.
PsychoDemographic Study and the manner in which it applies to the Creative that moves the Brand of any Company, Product or Service, is a refined art of empathetic identification. No other aspect of our unique approach to growing our clients business is more significant then the strides taken to perfect PsychoDemographics and apply them to everything we produce.
Creative Specialties
Brand Development:
If you think big when you are small, or just beginning, it can save you tremendous pain and cost in the future. Nothing makes a small company look like a large company like it's brand. Not just a logo, Brand Development outlines the style that will establish how your company is thought about prior to any in-depth research. Your brand can spark emotion and influence a level of trust before one word of content is ever read. We specialize in delivering brands that catch the eye from the peripheral and pull attention with the mind-set our client would expect from a personal introduction. We don't just deliver a Logo, we deliver a Logo with a Style Guide that outlines how that Logo is displayed, the accompanying colors and fonts and the outline to Trademark your brand should you ever wish to. Don't get fooled into a cheap logo that costs you tens of thousands of dollars in the future should you wish to use it as a Trademark.
High End Web Design, Development and Programming:
It is true, you can have a web site up and running in today's Template Environment for a few hundred dollars. So, why would any one pay more? The truth is, there has never been a secret to cheap services, you simply deliver a product that has fewer custom features. If you want your web site to truly represent your product, service or company, you want it to be designed with the principles we have previously discussed. Subtle variations in color, graphics, imagery and fine tuned alignment can make all the difference. Not to speak of content, video and aligning special effects that give your site depth. The fact is custom, high end web development is still an art for those who have specialized knowledge and experience.
Graphic Design:
For Web and Print as well as Motion Graphics. Because our primary background comes from Media Development, our Graphics almost always seem to be in motion. Concepts are derived from drawing the eye, then moving it in the direction of the message. There is attention to detail and custom aspects to the work we develop. Our focus in Graphic Design is to set the stage in a manner that moves the viewer to the action our client expects.
Creative is a very broad term, within the world of creative, few have the decades of broad experience and innovative thinking The Nutt Group brings to this aspect of growing your business. Empathetic Understanding is the force that drives every Creative Concept delivered. If you want everything your potential customer or client sees to make a lasting impression that becomes the first thought in their minds when they consider your industry, The Nutt Group is the only company to drive your Creative.
Content and Copy Writing
In the world of Marketing and Public Relations, there is no substitute for quality Content and Copy. The balance of Content and Imagery plays a vital role in how a message is received, comprehended and committed to memory. It is not just what you say, it is often how you say it. Beyond the words you use, thought must be given to the look, structure, font style, color balance and the entirety of factors that are in play when considering the actions your message is attempting to envoke. The Nutt Group has delivered content both within a complete project and as a stand alone product. In every case, prior to beginning the process, the entirety of the project, the core audience and the projects goals are taken into consideration.
